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It is an SEO best practice to keep web page image filesizes as small as possible as images tend to take up the largest portion of total bytes transferred. If a site does not have properly optimized images, the site may not be performing as well as possible. According to a study conducted by Google, [...]
While the full marketing impact of COVID-19 (Coronavirus) on consumer buying habits, brands and agencies is largely unknown, there are many factors that will guide short-term decision making. There are still many uncertainties as to how the next few months will impact the global community, both prof [...]
Design trends come and go through the years, evolving marketing, branding, and merchandise as we know it. As different trends become popular, designers and agencies must learn to adapt to provide their clients the best they have to offer. Seeing the trends of 2019 come and go, designers can predict [...]
Amazon Ads provide retailers with an easy path to visibility but if they aren't managed correctly, they can quickly turn profitable products into major money losers. The easiest way this happens is through retailers misunderstanding the main performance metric of Amazon Ads - ACoS which stands fo [...]
Amazon is quickly becoming the world’s leading eCommerce marketplace and many online stores that had previously sold only on their own domain/platform are now migrating into Amazon’s ecosystem. Everyone is familiar with the overall look and feel of Amazon but did you know that 25-30% of the p [...]
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