Seven Things Most People Just Don’t Know About SEO

September 2, 2016 | AVX Digital

Spoiler: the art of perfecting your SEO strategy will always remain a work in progress. There are many components to SEO, and those components change. As Google (frequently) updates their algorithms, shifts in results and rank can cause a real headache for digital marketers. Search Engine Optimiz [...]

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How Do Google Sponsored Promotions (GSP) Work?

July 21, 2016 | AVX Digital

The wide world of AdWords can seem a little overwhelming at times, and keeping up with all the offerings in AdWords can be a daunting task. So don’t feel bad if you feel as though you aren’t fully taking advantage of all the campaign types. You have to begin somewhere, so today we will start wit [...]

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Meet Our Summer 2016 Interns!

July 19, 2016 | AVX Digital

AVX Digital has had some fresh faces around our office for the summer, our interns! Interns were asked to interview each other about their time at AVX so far. So read on and meet our Summer 2016 AVX Digital interns! James Itkoff! We are excited to have James as an intern for the summer! James com [...]

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Google’s New Local Map Pack is Shrinking: 5 Best Practices for Google’s Latest Update

July 1, 2016 | AVX Digital

… And then there were two. Sam Cooke said “change gon’ come,” and so it goes. In recent weeks, Google has announced updates being deployed to their local search results features. Again. The updates are coming to the feature commonly referred to as the “Map Pack,” also referred to as the [...]

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Google’s Decline in Cost per Click

April 28, 2016 | AVX Digital

Google’s Decline in Cost per Click: Why it is bad for Business and What Is Being Done In case a lot of you were unaware, search advertising is Google’s most important business but it been in trouble for the past couple of years. Their stock has also been at somewhat of a stand still since Decem [...]

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