How Google Map Maker is Giving too Much Power to its Users.

January 25, 2017 | mgraska

Google Map Maker: Too Much Freedom for Users? Its 2017 and Google is already making moves. Some moves are better than others. In this article, I want to discuss one of the note so great moves that Google has recently made to its MapMaker service, in which it allows users to edit certain areas of lo [...]

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Google Announces Experimental Update to Extensions

January 23, 2017 | mgraska

Sometimes it seems Google is in a near-constant state of experimentation when it comes to AdWords. Recently, some advertisers received an email about an upcoming change regarding how phone numbers appear in ads. This change would impact campaigns that utilize location and call extensions—a local r [...]

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Introducing the Digital New Mover Campaign

December 1, 2016 | mgraska

Every month, 1.8 million people nationwide buy, sell, or move into a new home. Each new mover spends approximately $8,700 in the four weeks surrounding their move, making New Movers a $200 billion industry. And because of the lack of technology, there hasn’t been any ability to engage thes [...]

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Millennial Marketing 101: Reaching the Millennial Generation

November 17, 2016 | mgraska

How to reach the millennial generation begins with identifying what a millennial is. Born between 1981 and 1997, a millennial is anyone currently between ages 19 and 35. In the US, millennials make up over 75 million of the 325 million people in the country, exceeding Baby Boomers as the largest liv [...]

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Google’s Search Index Algorithm is Shifting From Desktop to Mobile-First

November 7, 2016 | mgraska

Google announced on Friday that their search index algorithm will primarily use the mobile version of a website’s content to rank pages from that site. This is major news for digital marketing companies, because Google has always prioritized the desktop version to determine its relevancy. The chan [...]

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