How to Optimize Influencer Marketing Campaigns

July 20, 2022 | mgraska

Influencer marketing can be a powerful tool for brands and when it's done right, you can quickly reach your target market for far less than what would need to be spent on search and paid social. However if you don't get the right mix of talent, creative and message, you can quickly find yourself [...]

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2022 Local Search Ranking Factors

July 13, 2022 | mgraska

Whether you're a single location or a billion dollar brand, making sure customers can easily find your business is critical for success. While local search continues to be arguably the most competitive sector within SEO, the core ranking factors for business visibility are still largely the same. [...]

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3 Tips to Improving Your Profitability on Amazon

June 29, 2022 | mgraska

Amazon sellers have come under growing pressure as the marketplace platform adopts to multiple internal and external challenges. Changes to sellers fees, inventory scheduling and new suppliers are putting many retail sellers under immense pressure with margins seemingly evaporating as time goes on. [...]

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When Should Brands Switch to GA4?

June 22, 2022 | mgraska

One of the most common questions we've been getting from both clients and prospects is when they should implement GA4. We've put together a handy guide covering the transition with dates on when brands need to act. When should our brand implement GA4? Today. Google Analytics 4 becomes the standard [...]

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5 Ways to Upgrade Your Email Strategy in 2022

June 15, 2022 | mgraska

Email is a critical channel for prospecting, engaging with new customers and re-engaging previous ones. However most businesses are still using flows, funnels and messaging concepts they developed years ago and many companies are missing out on the latest tools. techniques and features that can help [...]

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