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Since inception over 20 years ago, Google has been making constant updates to its search algorithm in order to better understand, index, and provide information to users. Today, Google is wanting the sites that contain this information to be easier for users to access and navigate. Beginning with mo [...]
COVID-19 has changed the world of Search for the foreseeable future. The effects of the quarantine and social distancing can be felt across the landscape of digital marketing as it has driven people around the world inside and has altered user search behavior on the internet. There has been a drasti [...]
It is an SEO best practice to keep web page image filesizes as small as possible as images tend to take up the largest portion of total bytes transferred. If a site does not have properly optimized images, the site may not be performing as well as possible. According to a study conducted by Google, [...]
FAQ Schema is a new opportunity to enhance pages on your website that asks and answer questions. In this guide you will learn the following: What is FAQ Schema What are the Benefits of FAQ Schema What does FAQ Markup Look Like How to add Schema to my Website Why to add Schema to the [...]
For many, the holiday season is the most wonderful time of the year, and it’s also one of the most important times for businesses to increase sales and capitalize on shopper activity. With Black Friday just around the corner, here are this year’s best practices to stay ahead of the competition a [...]
What is a Meta Description? Whenever you get results from search engines, you usually see blue, hyperlinked headings all down the page. Those are “SEO Title Tags”; and underneath them you’ll usually find some text. Well, that seemingly conspicuous blurb of text is an HTML attribute called [...]
1.) Should I bother adding more photos to my Google My Business account? 2.) Can adding more photos to your Google My Business increase visibility? 3.) Can adding more photos to your Google My Business drive more customer interactions? These three questions and others haven’t always been [...]
With mobile device usage surpassing desktop usage on the internet in 2016, website designers had to shift their focus for those on smaller screens. As a result, responsive sites, that automatically adjust content and image sizing for mobile devices are becoming the norm. Starting July 1, 2019 [...]
Configuring your website to load quickly is becoming increasingly important to help visitors find your site, visit it, stay on it, and want to return to it. More and more users are browsing the web with mobile devices, and as technology becomes cheaper, moderate and entry level smartphones are being [...]
Google continues with its commitment to prioritize mobile navigation and has announced that mobile versions of websites will be placed in the first places of the search engine. Thus, Google has begun to migrate some “sites that follow the best practices for mobile first indexing," as announ [...]
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