Free Product Listings on the Google Shopping Tab

May 18, 2020 | mgraska

With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year marketplacepulse.com. It’s no wonder then, that Google reacted to this shift in shop [...]

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How COVID-19 Has Changed Buying Behaviors

May 12, 2020 | mgraska

Staying home during quarantine has felt like a free-for-all in regards to the amount of food we’re consuming, the amount of digital content we’re watching, and especially the amount of time we have to online shop - or is that just me? COVID-19 has struck the world with unprecedented circumstance [...]

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Programmatic Advertising Trends during COVID-19

May 12, 2020 | mgraska

The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]

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Ultimate Digital Marketing Terms and Metric Glossary in 2020

May 7, 2020 | mgraska

We know that there are a near-infinite number of terms and phrases in the expanding field of digital marketing and trying to understand all of them can be quite overwhelming. Our teams at AVX have created a glossary of 238 commonly used terms to help translate some of the jargon you may see in marke [...]

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The Rise of OTT/CTV Advertising During COVID-19

May 6, 2020 | mgraska

Connected TV has been growing in popularity over the past few years, but during the COVID-19 epidemic, the number of consumers streaming online content has surpassed previous records. This increase in viewership allows marketers a new opportunity to reach a larger audience and implement sophisticate [...]

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