Snapchat Releases its New Mid-Roll Video Ad Format: Extended Play Commercials

December 4, 2019 | mgraska

Earlier this month, Snapchat announced the release of its new video ad format known as Extended Play Commercials. This new format gives social media advertisers the opportunity to extend their mid-roll video ads from 6-seconds to a maximum of 3 minutes. While the first 6-seconds will remain non-skip [...]

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Boost Your Holiday Paid Search Performance With Google Ad’s Promotion Extensions

November 25, 2019 | mgraska

Google Ad’s extensions are a perfect way to present advertiser’s sales and promotions during the holiday season. In the midst of setting up your holiday ads in order to capture the most relevant traffic, Promotion Extensions are the perfect way to highlight the deals and offers that attract cons [...]

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Content Marketing: Holiday Edition

November 15, 2019 | mgraska

For many, the holiday season is the most wonderful time of the year, and it’s also one of the most important times for businesses to increase sales and capitalize on shopper activity. With Black Friday just around the corner, here are this year’s best practices to stay ahead of the competition a [...]

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Microsoft Ads Introduces New Search Targeting Options

October 31, 2019 | mgraska

Microsoft Ads, formerly known as Bing Ads, should be a vital part of every brand’s paid search marketing strategy. In 2018, Microsoft Ads covered over 30% of the United States’ search market. Though Google still dominates in overall searches performed, if advertisers aren’t using Microsoft Ads [...]

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Adobe XD: Getting to Know the Easy Way to Create Engaging Prototypes and Designs

October 15, 2019 | mgraska

What is Adobe XD? Adobe XD is a UI/UX design tool developed by Adobe. As InDesign is one of the best programs for print materials, XD has shown to be instrumental for website and app designs. It was beta tested in 2016 and then launched in late 2017. Over one million Adobe community members contrib [...]

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