Google Defaults to Mobile-first Indexing for New Domains

June 27, 2019 | mgraska

With mobile device usage surpassing desktop usage on the internet in 2016, website designers had to shift their focus for those on smaller screens. As a result, responsive sites, that automatically adjust content and image sizing for mobile devices are becoming the norm. Starting July 1, 2019 [...]

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Why is Paid Search So Effective?

June 10, 2019 | mgraska

“Why should I pay for clicks when I can rely on the free traffic coming through my organic listings?” is a common question every Paid Search professional is asked. At AVX Digital, we believe Paid Search is an indispensable part of any digital marketing campaign and advantageous when coupled w [...]

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Google Announces Free “Inspirational Ad” Beta

June 1, 2019 | mgraska

Breaking Digital News March 8, 2019 Google introduced their latest beta “Inspirational Ads” to a short list of their premier partners. Inspirational Ads display an image and ad copy at the bottom of search results pages on mobile devices – a critical point in a customer’s consideration. The [...]

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How Switching to HTTP2 can Increase Site Speed

May 15, 2019 | mgraska

Configuring your website to load quickly is becoming increasingly important to help visitors find your site, visit it, stay on it, and want to return to it. More and more users are browsing the web with mobile devices, and as technology becomes cheaper, moderate and entry level smartphones are being [...]

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Knowing Your Type: A Guide for Beginners

January 22, 2019 | mgraska

Let’s talk about “finding the right type.” How do you find your perfect type? Everyone has a type, right? Right. Now you’re wondering what does my type have to do with anything? You’re right it doesn’t. I’m talking about the types of font, people. This isn’t a dating website. [...]

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