Shopify Partners: Why AVX Digital Joined The Program

July 11, 2017 | AVX Digital

Shopify: An E-Commerce Solution When it comes to setting up an e-commerce website, the laundry list of things to do can be daunting. From basic creation to purchasing a domain name, the process is overwhelming, especially if you’ve never built a website before. Many retailers and agencies have we [...]

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Google Introduces Expanded Dynamic Search Ads

July 11, 2017 | AVX Digital

About a year ago Google rolled out expanded texts ads. It was less of a question of if, but rather when, Google would bring this function to dynamic ads. Well, the time has finally arrived and let us tell you - it is a lifesaver! Dynamic Search Ads (DSAs) have always been a great tool to tailor a [...]

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How the Latest Google Update Affects SERP Feature Trajectory

July 7, 2017 | AVX Digital

Like many other Google updates before, this update came with a few extra unannounced surprises. This one, in particular, affects Google’s Search Engine Results Page otherwise known as SERP features. During Google’s algorithm update at the end of June, there were a series of SERP features that ch [...]

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How Pinterest Marketing Differs Compared to Other Social Media Platforms

June 19, 2017 | AVX Digital

Social media marketing on Twitter and Facebook has proven to be very successful and even necessary for many brands and companies. However, Pinterest has been somewhat of an enigma when it comes to proper online marketing tactics. Unlike other social media networks, Pinterest is much more than just a [...]

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Instagram’s New “Paid Sponsorship” Feature

June 16, 2017 | AVX Digital

Yesterday, Instagram launched a new tool that could help a growing problem on the Facebook-owned app: distinguishing sponsored ads on Instagram posted by a social media influencer. The new tool will feature a paid partnership label below the influencer's username in the spot where you would normally [...]

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