AdWords Geo Target: Opt-In or Opt-Out?

April 28, 2016 | AVX Digital

The More You They Know Which is the more effective form of location-targeting, Opt-in or opt-out? Maximizing the reach of ads to the most qualified audience in terms of their physical location is pivotal to any online marketing campaign. Based on the intuitive interface of locations settings, one [...]

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What Has Google Done to Local Search Results?

April 28, 2016 | AVX Digital

At the beginning of August, Google began rolling out an update that rocked the local SEO world. In an effort to streamline their search results page and shift to a more mobile style layout, Google has completely redesigned the local map pack. What used to contain 7 local results for a given searc [...]

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5 Secrets Google Doesn’t Want You To Know

April 28, 2016 | AVX Digital

Stop deficient spending on your Adwords Campaign today! It’s fairly simple to lose money while managing your PPC campaign and we begin to think that some of the hints provided by Google are aimed to rob you instead of delivering the results you expect. But lucky for you, we have put together a lis [...]

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SEO Timeline – How long does it take for SEO to work?

April 28, 2016 | AVX Digital

How long will it take for us to see results from our SEO campaign? A common question in the Search Engine Optimization business, determining a timeline for SEO results can be a tricky process. After all, no two websites are exactly alike. It can be difficult to know when SEO changes will transl [...]

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Display Select Keywords

April 28, 2016 | AVX Digital

Quick editorial note: Since this post, Display Select has been rebranded as Display Expansion but the functionality remains the same. Search Companion Marketing has been studied, analyzed and looked at since early in 2012.  It has been changed a little and now is no longer a beta, but it also has [...]

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