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Google’s Decline in Cost per Click: Why it is bad for Business and What Is Being Done In case a lot of you were unaware, search advertising is Google’s most important business but it been in trouble for the past couple of years. Their stock has also been at somewhat of a stand still since Decem [...]
Google Analytics provides an overwhelming amount of information, but one of the first reports to familiarize yourself with is the Acquisition report. This report provides analysts with information on the source of traffic and various default metrics that can be changed as needed. At first glance thi [...]
The More You They Know Which is the more effective form of location-targeting, Opt-in or opt-out? Maximizing the reach of ads to the most qualified audience in terms of their physical location is pivotal to any online marketing campaign. Based on the intuitive interface of locations settings, one [...]
At the beginning of August, Google began rolling out an update that rocked the local SEO world. In an effort to streamline their search results page and shift to a more mobile style layout, Google has completely redesigned the local map pack. What used to contain 7 local results for a given searc [...]
Stop deficient spending on your Adwords Campaign today! It’s fairly simple to lose money while managing your PPC campaign and we begin to think that some of the hints provided by Google are aimed to rob you instead of delivering the results you expect. But lucky for you, we have put together a lis [...]
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