The Basics of PPC Marketing

February 1, 2023 | mgraska

To start simple, PPC or Pay Per Click advertising is an online marketing technique that allows businesses to target their desired audience and pay for each click on their ads.  Through PPC Marketing, advertisers bid on keywords related to their target market to appear at the top of the search engin [...]

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2023 Digital Marketing Trends To Look Forward To

January 10, 2023 | mgraska

As we enter 2023 and look forward to the year ahead, businesses must stay on top of digital marketing trends to remain competitive. From artificial intelligence to augmented reality, plenty of new and innovative technologies will be making their way into the industry this year. Businesses must under [...]

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5 Changes You Can Make to Your Ecommerce Business in 2023

January 3, 2023 | mgraska

The e-commerce industry is one of the fastest-growing and most profitable sectors, and in 2023, the sector is estimated to be worth over $5 trillion. Businesses can improve their performance and make their e-commerce operations more efficient, and this article will look at five of the most critical [...]

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Digital Marketing Guide for the Holidays

December 7, 2022 | mgraska

In the midst of holiday shopping and merriment, businesses should not forget about their digital presence. With the holidays being a peak shopping season, businesses should make sure to optimize their online presence to capture their maximum potential customer base. This guide will provide tips and [...]

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What Makes Digital Story Telling So Effective?

November 27, 2022 | mgraska

Digital storytelling creates powerful, resonant narratives you can share with a global audience. It also provides unique ways to communicate your message and build relationships with your audience. You can tell your story in an engaging and interactive way through digital storytelling. You can also [...]

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