How Internet Use Has Doubled in The Last Decade
If it seems like everyone is attached to their smartphone these days, it’s because they are. Fueled in large part by mobile use and tablets, internet use has more than doubled over the past decade. In 2005, the average adult spent almost 10 hours per week online; that number rose to more than 20 h [...]
Read More Why Transparency in Digital Marketing Should Be the Norm
Proctor & Gamble made waves in July, announcing a plan to cut up to $140 million in digital ad spending, causing waves and anxiety throughout the industry. In making the decision, P&G cited brand safety concerns, “largely ineffective” ads, and a lack of transparency throughout the supply [...]
Read More Meet AVX Digital’s 2017 Summer Interns
Our 2017 Interns Because it's National Intern Day, we thought we'd introduce our two summer interns who have been hard at work here at AVX Digital. They've been a fabulous addition to our team and we'll miss them when they're gone! Courtney Smith We are excited to introduce Courtney Smith as one [...]
Read More Why Should Luxury Brands Go Digital?
Luxury Brands & Digital Marketing While most brands have started using digital marketing, there are still luxury brands that haven’t made the shift yet and still lean more towards print advertisement. Luxury, or high-end, brands were built on exclusivity which used to mean that an online pres [...]
Read More One Wrong Word Can Turn a Lead Away
Don’t underestimate the words you use Many businesses underestimate the importance of the words they use in their content. But, one wrong word could turn a potential lead away. Presenting your copy in a clear and appealing way is best for marketing your business. Ads are the core of your mark [...]
Read More Who Really Needs Online Marketing?
Who Needs Online Marketing? Customers today expect that any businesses they associate with are going to have an online presence. Whether you’re a national brand or a mom-and-pop shop, you can count on your customers and potential customers looking you up online to learn more information about you [...]
Read More Google Announces Experimental Update to Extensions
Sometimes it seems Google is in a near-constant state of experimentation when it comes to AdWords. Recently, some advertisers received an email about an upcoming change regarding how phone numbers appear in ads. This change would impact campaigns that utilize location and call extensions—a local r [...]
Read More AVX Digital Google Specialist – Sinead Hultman
Sinead Hultman, Senior Paid Search Analyst, joins the growing list of Google Specialists at AVX Digital. She completed the Google AdWords Exams in AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. Sinead graduated from [...]
Read More Millennial Marketing 101: Reaching the Millennial Generation
How to reach the millennial generation begins with identifying what a millennial is. Born between 1981 and 1997, a millennial is anyone currently between ages 19 and 35. In the US, millennials make up over 75 million of the 325 million people in the country, exceeding Baby Boomers as the largest liv [...]
Read More AVX Digital Google Specialist – Mark Faubion
Mark Faubion, Digital Strategy and Operations Manager, received his Google Specialist plaque in the mail this week after completing the Google AdWords Advertising Exams: AdWords Fundamentals, Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, and Shopping Advertising. M [...]
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