What We Learned: Dallas Digital Summit 2017 Wrap Up

December 28, 2017 | mgraska

The team at AVX Digital attended the Dallas Digital Summit earlier this month and we are happy to share what we learned from all of the great workshops, sessions, and speakers. Read our conference highlights below, which we will apply to our 2018 digital marketing goals: Robert Bochnak, Social Me [...]

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How Internet Use Has Doubled in The Last Decade

September 28, 2017 | mgraska

If it seems like everyone is attached to their smartphone these days, it’s because they are. Fueled in large part by mobile use and tablets, internet use has more than doubled over the past decade. In 2005, the average adult spent almost 10 hours per week online; that number rose to more than 20 h [...]

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Why Transparency in Digital Marketing Should Be the Norm

August 7, 2017 | mgraska

Proctor & Gamble made waves in July, announcing a plan to cut up to $140 million in digital ad spending, causing waves and anxiety throughout the industry. In making the decision, P&G cited brand safety concerns, “largely ineffective” ads, and a lack of transparency throughout the supply [...]

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Why Should Luxury Brands Go Digital?

June 14, 2017 | mgraska

Luxury Brands & Digital Marketing While most brands have started using digital marketing, there are still luxury brands that haven’t made the shift yet and still lean more towards print advertisement. Luxury, or high-end, brands were built on exclusivity which used to mean that an online pres [...]

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One Wrong Word Can Turn a Lead Away

May 18, 2017 | mgraska

Don’t underestimate the words you use Many businesses underestimate the importance of the words they use in their content. But, one wrong word could turn a potential lead away. Presenting your copy in a clear and appealing way is best for marketing your business. Ads are the core of your mark [...]

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Who Really Needs Online Marketing?

January 26, 2017 | mgraska

Who Needs Online Marketing? Customers today expect that any businesses they associate with are going to have an online presence. Whether you’re a national brand or a mom-and-pop shop, you can count on your customers and potential customers looking you up online to learn more information about you [...]

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Google Announces Experimental Update to Extensions

January 23, 2017 | mgraska

Sometimes it seems Google is in a near-constant state of experimentation when it comes to AdWords. Recently, some advertisers received an email about an upcoming change regarding how phone numbers appear in ads. This change would impact campaigns that utilize location and call extensions—a local r [...]

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Millennial Marketing 101: Reaching the Millennial Generation

November 17, 2016 | mgraska

How to reach the millennial generation begins with identifying what a millennial is. Born between 1981 and 1997, a millennial is anyone currently between ages 19 and 35. In the US, millennials make up over 75 million of the 325 million people in the country, exceeding Baby Boomers as the largest liv [...]

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AVX Digital Accepted into Forbes Agency Council

October 17, 2016 | mgraska

AVX Digital, a 4x Google All-Star and one of Inc.’s 5000 fastest growing companies that offers digital branding, creative, SEO, paid and programmatic services, has been accepted into the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strate [...]

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2016 Google Breakfast

September 13, 2016 | mgraska

On September 7th, AVX Digital along with its designated team of partners from Google hosted a breakfast at Dallas Country Club. These two experienced teams gave informative presentations in an open forum about how businesses can better grow their respective companies through online strategic marketi [...]

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