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A multitude of industries are experiencing disruption within their businesses due to the outbreak of the global pandemic, COVID-19. In times of uncertainty, it is only natural that consumer behavior and patterns will change. In this new era of social distancing, it is important for businesses to ada [...]
It’s no surprise that after the infamous six-second looping social platform, Vine died, there would be a second coming. Creators and viewers alike have a love for silly, short and relevant content that makes an impression. Famous vines such as “Hurricane Tortilla”, “It’s An Avocado” and [...]
Earlier this month, Snapchat announced the release of its new video ad format known as Extended Play Commercials. This new format gives social media advertisers the opportunity to extend their mid-roll video ads from 6-seconds to a maximum of 3 minutes. While the first 6-seconds will remain non-skip [...]
The world of social media is constantly evolving, which can be challenging to keep up with. That’s why we’re here. At AVX Digital, it’s our duty as digital marketing experts to stay in the know of the latest and greatest social media trends and updates so that we can share them with you. Here [...]
In October 2018, TikTok became the 3rd most-downloaded app worldwide with a total of 68 million downloads. Less than six months after its launch, the short-form video app began testing video ads, which were first spotted for GrubHub, a renowned food delivery app. In an effort to prove itself as a [...]
Facebook has recently announced that they are increasing height allowances for image link ads on the Facebook mobile and desktop news feed. After receiving feedback that the original 1.91:1 (landscape) ratio was too restrictive to advertisers they have decided to make a 1:1 (square) ratio availabl [...]
According to several reports, Instagram has another new app developing in the works. The platform has recently launched IGTV earlier this year - a separate app that allows users to upload videos up to 10 minutes long or 60 minutes if you are verified. Now, the Facebook-owned platform plans to expand [...]
Breaking news – thanks to Instagram’s updated API, it is now allowing users to schedule their posts ahead of time. But don’t quite celebrate just yet. Like all things too good to be true, there’s a catch. This feature is only available for business accounts, and through third-party social ma [...]
If you’ve used Google Analytics to gather insights about your Facebook ads you may have noticed that your reports show conflicting data. The good news is you’re not crazy. The bad news is you could be making optimizations based on inaccurate information. Or worse under reporting conversions to y [...]
Sprout Social: A Social Media Management Tool It’s no secret that social media is a vital and necessary component of any digital marketing strategy. With 95% of online adults following brands they love via social media, this method should no longer be an afterthought or something to address when [...]
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