Tips & Tricks: Amazon Sponsored Advertising

December 17, 2018 | mgraska

During the holiday season, when front porches everywhere are piled with cardboard boxes higher than the brightly-lit pine trees inside, digital marketers marvel at Amazon’s ability to inspire the loyalty and devotion of its customers. As an internet marketing leader since 2001, AVX Digital can gui [...]

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Facebook Increases Image Height Allowances

December 14, 2018 | mgraska

Facebook has recently announced that they are increasing height allowances for image link ads on the Facebook mobile and desktop news feed. After receiving feedback that the original 1.91:1 (landscape) ratio was too restrictive to advertisers they have decided to make a 1:1 (square) ratio availabl [...]

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Do’s and Don’ts: Digital Marketing for Universities

November 9, 2018 | mgraska

I know you have heard it before -- “understand the sales funnel”. It is a phrase that has been thrown around many times for keyword selection in paid search advertising, brand development through social media advertising and content marketing for an enhanced user experience. When building a digi [...]

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Shopping on Instagram? New Stand-Alone E-Commerce App in the Making

September 10, 2018 | mgraska

According to several reports, Instagram has another new app developing in the works. The platform has recently launched IGTV earlier this year - a separate app that allows users to upload videos up to 10 minutes long or 60 minutes if you are verified. Now, the Facebook-owned platform plans to expand [...]

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Grafton Apparel: an eCommerce Success Story

May 31, 2018 | mgraska

Grafton Apparel, which has undergone many names since the ambitious sixteen-year-old James Beatty Grafton opened their first clothing store in Ontario in 1853, is now considered the leading Canadian retailer of men’s dress apparel. Grafton Apparel’s array of fashionable and affordable menswear h [...]

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