Google Releases Exciting New Shopping Campaign

September 20, 2017 | mgraska

Google Showcase Ads: Google recently invited agency partners out to their Mountain View campus to unveil some upcoming changes to their Shopping campaigns, just in time for the holiday season and because Google likes to keep us on our toes. Two of the most notable updates are the new showcase ads a [...]

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5 Reasons Why Your Facebook Reporting Doesn’t Match Google Analytics

August 25, 2017 | mgraska

If you’ve used Google Analytics to gather insights about your Facebook ads you may have noticed that your reports show conflicting data. The good news is you’re not crazy. The bad news is you could be making optimizations based on inaccurate information. Or worse under reporting conversions to y [...]

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Why Transparency in Digital Marketing Should Be the Norm

August 7, 2017 | mgraska

Proctor & Gamble made waves in July, announcing a plan to cut up to $140 million in digital ad spending, causing waves and anxiety throughout the industry. In making the decision, P&G cited brand safety concerns, “largely ineffective” ads, and a lack of transparency throughout the supply [...]

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AVX Digital Becomes Sprout Social Agency Partner

August 3, 2017 | mgraska

Sprout Social: A Social Media Management Tool It’s no secret that social media is a vital and necessary component of any digital marketing strategy. With 95% of online adults following brands they love via social media, this method should no longer be an afterthought or something to address when [...]

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HTTP and HTTPS: Why the Difference Matters for Your Website

July 11, 2017 | mgraska

Why HTTPS Matters in 2017 In September 2016, Google announced that version 56 of Chrome would begin marking HTTP pages that require passwords or credit cards as non-secure in January 2017. So, what does this mean for your website? And what is the difference between the two? HTTP stands for "Hy [...]

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