How to Generate Leads in Competitive Industries for Less
Generating leads for ultra competitive industries can seem like a prohibitively expensive process. The reason is that for the last two decades brands have been stuck in thinking the only way to consistently generate inquiries is through high dollar Google Ads campaigns and hoping that over time with [...]
Read More
How to Prepare for Performance Max Campaigns
In October of 2020 Google announced the launch of Performance Max campaigns as the company continued to push for new automated ways to target audiences online. After a year of testing Google then decided earlier this year to not only make them available to all advertisers but to replace existing sma [...]
Read More
Emerging Ad Platforms You Need to Test in 2022
Just 5 years ago, if your brand was running campaigns on Google and Facebook/Instagram it was likely you were reaching 95+% of your audience between both platforms. However we now live in a world where Tiktok got more traffic than Google in 2021 and a society that no longer sees Facebook as cool [...]
Read More
Preparing Your Brand for the End of Expanded Text Ads
At the end of June 2022, Google and Bing will shift search advertising with one of the biggest changes in years. The traditional text ads that many advertisers have been writing and using since the early 2000s will be replaced by responsive search ads that will limit reporting and optimization oppor [...]
Read More
Say Goodbye to Broad Match Modified
Google to merge Phrase Match and Broad Match Modified for Paid Search Google is always trying to improve their understanding of how users search and what the intent of each search is as the company strides to make it easier for businesses to reach their customers. In February, Google announced that [...]
Read More
Manage Negative Placements With Dynamic Exclusion Lists
Google Ad’s Dynamic Exclusion Lists makes it easier to avoid showing your ad in unwanted placements and audiences. With this roll out, exclusion lists are automatically updated, allowing advertisers to keep their exclusion lists relevant and protect their brand. How Do Dynamic Exclusion Lists Wor [...]
Read More
5 Tips and Tricks to Elevate Your Email Marketing Campaign
Each year, as technology continues to advance, it can be easy to overlook the tried and true methods that aren't as new and shiny. In 2019, Statista recorded an astonishing 3.9 billion global email users. That being said, email is still a fantastic way to reach large audiences among virtually all de [...]
Read More
LinkedIn Paid Social Tips & Tricks
LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]
Read More
Free Product Listings on the Google Shopping Tab
With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year marketplacepulse.com. It’s no wonder then, that Google reacted to this shift in shop [...]
Read More
Programmatic Advertising Trends during COVID-19
The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]
Read More