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Generating leads for ultra competitive industries can seem like a prohibitively expensive process. The reason is that for the last two decades brands have been stuck in thinking the only way to consistently generate inquiries is through high dollar Google Ads campaigns and hoping that over time with [...]
In October of 2020 Google announced the launch of Performance Max campaigns as the company continued to push for new automated ways to target audiences online. After a year of testing Google then decided earlier this year to not only make them available to all advertisers but to replace existing sma [...]
Just 5 years ago, if your brand was running campaigns on Google and Facebook/Instagram it was likely you were reaching 95+% of your audience between both platforms. However we now live in a world where Tiktok got more traffic than Google in 2021 and a society that no longer sees Facebook as cool [...]
At the end of June 2022, Google and Bing will shift search advertising with one of the biggest changes in years. The traditional text ads that many advertisers have been writing and using since the early 2000s will be replaced by responsive search ads that will limit reporting and optimization oppor [...]
Google to merge Phrase Match and Broad Match Modified for Paid Search Google is always trying to improve their understanding of how users search and what the intent of each search is as the company strides to make it easier for businesses to reach their customers. In February, Google announced that [...]
Google Ad’s Dynamic Exclusion Lists makes it easier to avoid showing your ad in unwanted placements and audiences. With this roll out, exclusion lists are automatically updated, allowing advertisers to keep their exclusion lists relevant and protect their brand. How Do Dynamic Exclusion Lists Wor [...]
Each year, as technology continues to advance, it can be easy to overlook the tried and true methods that aren't as new and shiny. In 2019, Statista recorded an astonishing 3.9 billion global email users. That being said, email is still a fantastic way to reach large audiences among virtually all de [...]
LinkedIn advertising is a fantastic tool that, when used correctly, can become an integral part of any marketing strategy and allow for unique market penetration among a variety of industries and verticals. Below, we’ll teach you some of the key themes to keep in mind when advertising on LinkedIn. [...]
With so many retail stores closing across the county due to the COVID pandemic many are turning to online shopping to stay in business. In fact, Q4 of 2019 eCommerce saw an increase of growth by 52% year over year marketplacepulse.com. It’s no wonder then, that Google reacted to this shift in shop [...]
The rise of COVID-19 has led to a shift in the core dynamics of the programmatic advertising marketplace. As consumer behavior continues to change, brands must be agile and adjust their media strategies to the ever-changing landscape. As the COVID-19 Curve Flattens, Programmatic Win Rates Do Too [...]
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