How to Make Infographics SEO Friendly

March 21, 2018 | mgraska

According to a study completed by Hubspot, 40% of people will respond better to visual information than text and images are shared five times more than text on Facebook and other social media sites. What makes infographics so great and so essential is the way they condense important data into a s [...]

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Using Demographic Analysis for Content Drilldowns

February 6, 2018 | mgraska

Using Demographic Analysis for Content Topic Ideas In today's modern world, there is information being given to us every second! Though, many times the type of information we receive isn’t something we even want to read. We sift through Facebook, Twitter, Reddit and other news outlets just to f [...]

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HTTP and HTTPS: Why the Difference Matters for Your Website

July 11, 2017 | mgraska

Why HTTPS Matters in 2017 In September 2016, Google announced that version 56 of Chrome would begin marking HTTP pages that require passwords or credit cards as non-secure in January 2017. So, what does this mean for your website? And what is the difference between the two? HTTP stands for "Hy [...]

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How the Latest Google Update Affects SERP Feature Trajectory

July 7, 2017 | mgraska

Like many other Google updates before, this update came with a few extra unannounced surprises. This one, in particular, affects Google’s Search Engine Results Page otherwise known as SERP features. During Google’s algorithm update at the end of June, there were a series of SERP features that ch [...]

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Why Local SEO Matters

May 3, 2017 | mgraska

Local SEO - Why it Matters As search engine algorithms have refined over the years, Local SEO has become more and more important when planning a digital marketing strategy. The emphasis of Local allows search engines like Google to give users the most relevant search results for the area they are i [...]

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What is Influencer Marketing & Why It’s Great for SEO

April 26, 2017 | mgraska

The days of not understanding SEO are starting to fade away, as well as the black hat tricks that propelled businesses to the front page of Google search! With Google continually updating their algorithms, there has been an influx in the importance of social signals and what it means to rank within [...]

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How Google Map Maker is Giving too Much Power to its Users.

January 25, 2017 | mgraska

Google Map Maker: Too Much Freedom for Users? Its 2017 and Google is already making moves. Some moves are better than others. In this article, I want to discuss one of the note so great moves that Google has recently made to its MapMaker service, in which it allows users to edit certain areas of lo [...]

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Google’s Search Index Algorithm is Shifting From Desktop to Mobile-First

November 7, 2016 | mgraska

Google announced on Friday that their search index algorithm will primarily use the mobile version of a website’s content to rank pages from that site. This is major news for digital marketing companies, because Google has always prioritized the desktop version to determine its relevancy. The chan [...]

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Seven Things Most People Just Don’t Know About SEO

September 2, 2016 | mgraska

Spoiler: the art of perfecting your SEO strategy will always remain a work in progress. There are many components to SEO, and those components change. As Google (frequently) updates their algorithms, shifts in results and rank can cause a real headache for digital marketers. Search Engine Optimiz [...]

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Google’s New Local Map Pack is Shrinking: 5 Best Practices for Google’s Latest Update

July 1, 2016 | mgraska

… And then there were two. Sam Cooke said “change gon’ come,” and so it goes. In recent weeks, Google has announced updates being deployed to their local search results features. Again. The updates are coming to the feature commonly referred to as the “Map Pack,” also referred to as the [...]

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