The Rise of OTT/CTV Advertising During COVID-19

May 6, 2020 | mgraska

Connected TV has been growing in popularity over the past few years, but during the COVID-19 epidemic, the number of consumers streaming online content has surpassed previous records. This increase in viewership allows marketers a new opportunity to reach a larger audience and implement sophisticate [...]

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COVID-19’s Impact on Paid and Organic Social Media

April 14, 2020 | mgraska

A multitude of industries are experiencing disruption within their businesses due to the outbreak of the global pandemic, COVID-19. In times of uncertainty, it is only natural that consumer behavior and patterns will change. In this new era of social distancing, it is important for businesses to ada [...]

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What COVID-19 (Coronavirus) Means for Your Google Ads Campaigns

April 14, 2020 | mgraska

The quick, alarming sweep of the financial hardship from COVID-19 has been felt by everyone. Since many local and state government orders have forced physical businesses to temporarily close, many online retailers are seeing a decline in their usual click and conversion traffic. However, that’s no [...]

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Understanding Average Cost of Sale (ACoS) for Amazon Ads

February 27, 2020 | mgraska

Amazon Ads provide retailers with an easy path to visibility but if they aren't managed correctly, they can quickly turn profitable products into major money losers. The easiest way this happens is through retailers misunderstanding the main performance metric of Amazon Ads - ACoS which stands fo [...]

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Techniques and Strategies for Paid Search in 2020

January 31, 2020 | mgraska

Now that the holidays are past and a new decade has begun, paid search marketers everywhere are sighing in relief and catching their breaths after the most hectic season of the year. But regardless of the excellent ROI and outstanding results we generated during prime retail season, now is no time t [...]

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New From Walmart Media Group – Walmart Advertising Partners

January 22, 2020 | mgraska

New Technologies for a More Innovative Era At the start of 2020, Walmart Media Group announced its newest program, Walmart Advertising Partners. This is a new ad-tech platform that will astonish eCommerce brands looking to be more visible to the right consumers and hands-on with how to produce more [...]

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Boost Your Holiday Paid Search Performance With Google Ad’s Promotion Extensions

November 25, 2019 | mgraska

Google Ad’s extensions are a perfect way to present advertiser’s sales and promotions during the holiday season. In the midst of setting up your holiday ads in order to capture the most relevant traffic, Promotion Extensions are the perfect way to highlight the deals and offers that attract cons [...]

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Microsoft Ads Introduces New Search Targeting Options

October 31, 2019 | mgraska

Microsoft Ads, formerly known as Bing Ads, should be a vital part of every brand’s paid search marketing strategy. In 2018, Microsoft Ads covered over 30% of the United States’ search market. Though Google still dominates in overall searches performed, if advertisers aren’t using Microsoft Ads [...]

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Increase Traffic To Your Site With Google’s Dynamic Search Ads

September 16, 2019 | mgraska

Do you ever feel that, despite the high volume search terms and relevant ads you’ve added into your account, you’re missing something? Typically, that feeling leads most search marketers to scour Search Query Reports (SQR) and mine for relevant keyword additions. While SQR’s remain a vital [...]

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Responsive Search Ads: What are They?

July 22, 2019 | mgraska

Responsive Search Ads (RSA) are an exciting Beta feature that Google offers for Search Engine Marketing within Google Ads. Responsive Search Ads allows multiple pieces of headline and description copy within an ad set and then tests and learns into which headlines with which description lines work b [...]

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