Why is Paid Search So Effective?

June 10, 2019 | mgraska

“Why should I pay for clicks when I can rely on the free traffic coming through my organic listings?” is a common question every Paid Search professional is asked. At AVX Digital, we believe Paid Search is an indispensable part of any digital marketing campaign and advantageous when coupled w [...]

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Google Announces Free “Inspirational Ad” Beta

June 1, 2019 | mgraska

Breaking Digital News March 8, 2019 Google introduced their latest beta “Inspirational Ads” to a short list of their premier partners. Inspirational Ads display an image and ad copy at the bottom of search results pages on mobile devices – a critical point in a customer’s consideration. The [...]

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What are the Standard Display Ad Sizes?

April 18, 2018 | mgraska

What are Display and Banner Ads? First of all, what are display ads exactly?  Display ads are the image ads you see on websites that are usually along the top and sides of web pages. These visually appealing image ads appear on specific sections of the site that are specifically reserved for pa [...]

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How Artificial Intelligence Will Impact Digital Marketing in 2018

January 11, 2018 | mgraska

AI & Digital Marketing in 2018 It’s 2018 and artificial intelligence is taking the world by storm. From self-driving cars to voice-powered personal assistants (Siri, Alexa, Cortana), and even your Netflix recommendations, we are living in a world where technology has never played a more vital [...]

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10 Tips for Christmas My SEM Gave to Me

October 27, 2017 | mgraska

With the holiday season (and thus a new year) approaching fast, we want to give you the gift of knowledge when it comes to improving your online presence and creating a great user experience for your visitors! Here are 10 of the most important things you can do to increase site traffic, conversi [...]

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Google Releases Exciting New Shopping Campaign

September 20, 2017 | mgraska

Google Showcase Ads: Google recently invited agency partners out to their Mountain View campus to unveil some upcoming changes to their Shopping campaigns, just in time for the holiday season and because Google likes to keep us on our toes. Two of the most notable updates are the new showcase ads a [...]

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Google Introduces Expanded Dynamic Search Ads

July 11, 2017 | mgraska

About a year ago Google rolled out expanded texts ads. It was less of a question of if, but rather when, Google would bring this function to dynamic ads. Well, the time has finally arrived and let us tell you - it is a lifesaver! Dynamic Search Ads (DSAs) have always been a great tool to tailor a [...]

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Takeaways From The Google I/O Keynote Discussion

June 14, 2017 | mgraska

Google I/O 2017 Google recently held their annual keynote to discuss the new products, platforms, and updates they have in the works. The highlights of the presentation focused on AdWords, Analytics, and DoubleClicks. As with years past, the speakers hit on the importance of mobile and therefore [...]

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New Google Guaranteed Ads – What You Should Know

February 7, 2017 | mgraska

New Google Guaranteed Ads – What You Should Know Recently, Google has begun experimenting with a few new types of ads. One that I am going to touch on today is the new Google Guaranteed Ads and what they can mean to your digital marketing, web presence and growth of your business. Firstly, let [...]

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Introducing the Digital New Mover Campaign

December 1, 2016 | mgraska

Every month, 1.8 million people nationwide buy, sell, or move into a new home. Each new mover spends approximately $8,700 in the four weeks surrounding their move, making New Movers a $200 billion industry. And because of the lack of technology, there hasn’t been any ability to engage thes [...]

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